- Around 2.6 million people visited the Twitter Blue sales page last month, and 116,000 signed up.
- Elon Musk announced changes to the subscription in March, including an end to legacy verification.
- The New York Times, CNN, and The White House have said they wouldn’t pay for Twitter Blue.
Just over 4% of people who visited the Twitter Blue sales website last month subscribed to the service, according to web traffic data viewed by Bloomberg.
It reports that 116,000 people signed up for Twitter Blue in March – a monthly subscription of $8 – compared to 2.6 million who visited its sales page, based on estimates from SimilarWeb, which analyzes internet traffic.
That’s about a 40% increase on The Information’s February report that Twitter had 290,000 Blue subscribers globally. But that’s still fewer than 1% of Twitter’s 500 million monthly users, per Bloomberg.
Elon Musk has been taking steps to make Twitter Blue more attractive in recent weeks.
On March 23, he announced that Twitter would be removing legacy checkmarks – the blue ticks which verify the authenticity of high-profile accounts unless these accounts sign up for Twitter Blue. However, seemingly only The New York Times has seen its checkmark taken away since the April 1 deadline Musk previously set.
One of the biggest benefits of Twitter Blue is the ability to attain the checkmark previously reserved for public figures, but its initial rollout led to several trolls impersonating celebrities, leading to a temporary pause.
Then on March 28, Musk said that only paying subscribers could vote in polls or appear on users’ “For You” feeds. A backlash then prompted him to say accounts that users follow would still appear there.
But that hasn’t convinced many high-profile accounts, with the likes of CNN, the Los Angeles Times, and even the White House saying it wouldn’t pay for the service if Musk took away their checkmarks.
“Verification no longer establishes authority or credibility,” said Sara Yasin, managing editor of the Los Angeles Times, per CNN.
Last month also saw a consumer protection watchdog in the European Union confirm to Insider that Twitter Blue was breaking rules on unfair business practices by failing to show its full cost to consumers right away.
That’s because it was advertising prices on the website without a sales tax which Europe requires companies to include.
Twitter appears to have since updated this, now displaying the extra 20% before checkout in the UK.
Insider contacted Twitter for comment. The company responded with an automated message that didn’t address the inquiry.